Resources

Everything we have written about answering questions on your own website — free tools you can run right now, honest comparisons of the alternatives, what the different tools actually cost, and step-by-step guides for whichever platform your site is built on.

Free tools

No signup. Run them on your own site, or on anyone else’s.

Answerability checkSee which common customer questions your website can already answer — and which it cannot.Sitemap extractorPull every URL out of any website’s sitemap, as a list or a CSV.Sitemap validatorCheck a sitemap parses, and that the URLs inside it actually resolve.Sitemap checkerQuick health check on a sitemap file.Robots.txt checkerSee what you are telling crawlers they can and cannot fetch.LLMS.txt checkerWhat is llms.txt, and does yours follow the llms.txt standard? Check any site, with AI suggestions to improve it.LLMS.txt generatorDraft an llms.txt file from your sitemap in seconds — ready to upload to your site root.

Start here

What is customer chat support?The full guide — what it is, what it handles, the KPIs that matter, and how to set it up.Best AI agents for customer service in 2026Six options compared, including building your own.How to add live chat to a websiteThe install on every common platform, and the decisions to make before it.Holp setup guidesTwenty-five step-by-step guides for getting Holp working on your site.

Comparisons

Straight comparisons, including the cases where the other tool is the better buy. Prices checked against each provider’s own site and dated on the page.

Intercom alternativeBuilt for support teams with ticketing and deep reporting. Where that is worth paying for.Tidio alternativeLive chat and flows, with the Lyro AI sold as an add-on.Drift alternativeDrift is no longer a standalone product. What to replace it with.Chatbase alternativeA developer building block with message-credit billing. When that is the right shape.Intercom chatbot optionsWhat Fin does well, and what it costs.Zendesk chatbot optionsAI agents on top of your seats, and whether you need the full suite.

Pricing and cost

What does a chatbot cost?Free tiers, per-seat, per-resolution and build-your-own, with the costs that never appear on a pricing page.Zendesk pricing explainedSeats, resolutions and add-ons, in plain English.Intercom pricing explainedWhat a small UK team should actually expect to pay.Holp pricingFrom £25 a month, with unlimited users.

Add chat to your platform

WordPressPlugin or snippet, what it costs, and what it can read.ShopifyWhat shoppers actually ask, and what a bot can and cannot answer about stock.SquarespaceCode Injection, and the Business plan requirement that catches people out.WixWhy Wix Chat is not a chatbot, and what to do about it.HubSpotWhat HubSpot’s own chat does, and what an AI adds.WhatsAppWhatsApp versus website chat — which one your business actually needs.

Sitemaps and crawling

Dry, but it decides whether an AI can read your site at all.

How to find the sitemap of a websiteFive ways, including the robots.txt method most people miss.How to check a sitemapA ten-minute audit for dead URLs, wrong domains and missing pages.Sitemap for WordPressWhere yours lives, why you may have two, and what to leave out.

Legal

Privacy policyWhat we do with personal data — including a section for people who chat with an assistant.Terms of useThe general rules for using Holp.Subscriber termsBilling, renewal, cancelling and liability, if you pay for Holp.Cookie policyEvery cookie this site sets.

Not sure where to start?

Run the answerability check on your own website. It reads your public pages and tells you which questions your visitors are likely to ask that you have not answered anywhere. Most people find at least one that surprises them, and the fix is usually writing a page rather than buying software.

If you want to talk it through, get in touch.