Terms of Use

These are the general terms for using Holp, set out in ten numbered sections. They are deliberately short. If you have an account with us, read the subscriber terms as well, since those cover payment, plans, cancellation and everything commercial.

Who these terms apply to

Which document wins

Where more than one of our documents applies and they disagree, this is the order of precedence, highest first:

1. any order form or enterprise agreement we have both signed;
2. the data processing agreement, on anything to do with data protection;
3. the subscriber terms;
4. these terms of use.

In these terms, “we”, “us” and “Holp” mean Holp Ltd, and “you” means whoever is using the service.

Holp is an AI assistant that answers questions from content a business has published. It is built to answer only from that content, and to say it does not know rather than invent something. That design holds up well. It is not infallible.

The service includes this website, our free tools, the assistant itself and the account area used to configure it. We may add to it, change it or retire parts of it, and section 10 covers how we tell you about changes that matter.

Who can hold an account

You must be at least 18 and able to enter into a contract. Accounts are for businesses and the people who work in them.

To be clear, because the wording elsewhere in the industry muddles this: the age requirement applies to holding a Holp account, not to using a chat assistant on someone’s website. A visitor asking a shop about delivery is not agreeing to anything.

Access and permissions

You decide who at your business can get into your account. You are responsible for what they do with it, for keeping login details secure, and for removing access when someone leaves. Tell us promptly if you think an account has been compromised.

What an answer is, and is not

An answer from a Holp assistant is not advice. Not legal, medical, financial, safety or professional advice, and not a substitute for it. Answers can be incomplete, out of date, or wrong. If a decision matters, check it with the business or with someone qualified.

Where an assistant’s answer conflicts with a business’s own published terms, prices or policies, those documents win, not the chat window. A business is responsible for the content it gives its assistant.

You did not sign up for anything and you are not in a contract with us. Two things are worth knowing anyway.

The answer came from that business’s own content

Holp reads what the business has published and answers from it. If an answer was wrong or out of date, the content behind it usually was too. Tell the business, since it is the fastest way to get it fixed, and they can see the conversation.

Please do not type sensitive information into a chat box

No card numbers, no passwords, nothing about your health. Not on our chat and not on anyone else’s. A chat window is not a secure form. If you already have, ask the business to delete the conversation, which they can do.

What happens to your messages is covered in our privacy policy, in a section written for you.

Use Holp lawfully and decently. Specifically, do not:

• Break the law, or help anyone else to.
• Harass, abuse, threaten, defame or impersonate anyone.
• Upload malware, or anything designed to damage or interfere with the service.
• Reverse engineer, decompile or copy how Holp works, or try to extract the underlying models or prompts.
• Scrape the service, or hammer it with automated requests beyond normal use.
• Get round usage limits, security measures or access controls.
• Resell, rebadge or sublicense Holp as your own product without our written agreement, or use it to build a competing service.
• Upload content you do not have the right to use, including other people’s copyrighted material and personal data you have no lawful basis to hold.
• Use Holp to generate content that is unlawful, deceptive or harmful.

What Holp must not be used for

Holp answers questions from published content. It is not built for, and must not be used for, any of the following, because the consequences of a wrong answer are of a different order.

• High-impact decisions about people. Do not use Holp to make, or substantially determine, medical, legal, financial, employment, credit, insurance, housing or similar decisions affecting someone.
• Emergency or life-safety services. Not as an emergency contact route, a crisis or distress line, a safeguarding channel, or anything where a delayed or wrong answer could put someone at risk.
• Collecting credentials. Do not configure an assistant to ask for or collect passwords, card numbers, PINs, one-time codes or other authentication details.
• Special category data. Do not deliberately configure an assistant to collect data about health, race, ethnicity, political opinions, religion, trade union membership, genetics, biometrics, sex life or sexual orientation, or criminal offence data, unless we have agreed it with you separately in writing.
• Deception. Do not present the assistant as a human, or otherwise use it to mislead people about who or what they are talking to.
• Standing in for a professional. Do not hold the assistant out as a doctor, lawyer, accountant, financial adviser or any other qualified professional, or as a substitute for regulated advice.

These restrictions apply to anyone you let use your account, and you are responsible for them.

If you do any of this we may suspend or remove access under section 5. Where the breach is serious or unlawful we may do so immediately; otherwise we will tell you what the problem is and give you a fair chance to put it right.

Holp is built on services run by other people, and you may connect your own. Two consequences worth being straight about.

The suppliers we use

Answers are generated by AI models from OpenAI and Anthropic. We hold zero data retention terms with them, and neither they nor we train models on your data. Beyond that we rely on suppliers for the knowledge search index, for reading the pages and PDFs you add, for web search, for payments, for email, for bot protection, for turning a shortened IP address into a town name, and for error monitoring. Card details never reach our systems.

The privacy policy sets out what each of them can see and where it is. If you are a customer, every sub-processor is named in the data processing agreement, and we will tell you before we add or change one that handles your data.

Services you connect yourself

If you connect Holp to something else, or follow a link out of the service, that other service is governed by its own terms and its own privacy notice, not ours. We do not control it, we do not endorse it by making the connection possible, and we are not liable for what it does, how available it is, or what it does with data you send it. Check its terms before you connect it.

If a third party we depend on fails or changes, we will do what we reasonably can, but an outage or change at one of them is not a breach of these terms by us.

If you are a customer and your assistant does more than answer questions, for example booking something or writing into another system, the Actions and integrations section of the subscriber terms governs that, and it is worth reading.

Nothing on this page costs anything. Using an assistant as a website visitor is free, and so are our free tools: the answerability check, sitemap extractor, sitemap validator and robots.txt checker. No account, no card.

Everything commercial lives in the subscriber terms: what plans cost, how conversations are counted, the free trial, changing plan, failed payments, cancelling and refunds. If you pay us, read that page, since it is the one that governs the money.

We may start charging for something that is free today, or change what a free tier includes. If we do, we will give reasonable notice first and it will never apply retrospectively to a period you have already used.

Prices shown on this website exclude VAT unless stated otherwise.

These terms apply from the moment you first use Holp and carry on until access ends, however that happens.

Ending it yourself

You can stop using Holp at any time. If you hold a paid subscription, cancelling and what happens to the rest of your billing period are covered in the subscriber terms.

Suspending or ending access

We may suspend or end your access if you break these terms, misuse the service, or do something that exposes us to legal risk. Where we reasonably can, we will tell you first and give you a chance to fix it. Where the problem is serious, unlawful, or a risk to other customers, we may act immediately.

We may also withdraw a free tool, or close a free account, on reasonable notice. Paid accounts are not closed this way.

What happens to your data

Export what you want to keep before you go. After an account closes we delete its data from our live systems within 30 days, and from backups within 90 days. Billing records are kept for 6 years because tax law requires it. Once deleted it is gone, and we cannot recover it for you.

Sections 6 to 10, and anything else that by its nature ought to outlast the agreement, survive it.

We will provide the service with reasonable care and skill. Beyond that, and to the extent the law allows, the service is provided as it is and as available.

We do not warrant that:

• it will meet your particular requirements;
• it will be uninterrupted, timely or free of faults;
• any answer will be accurate, complete or current.

We work hard at availability, and we would rather say that honestly than promise something we cannot hold to. There is no contractual uptime guarantee on standard plans.

The assistant produces AI-generated output. It is built to answer from published content and to refuse rather than invent, but it can still be wrong, and it is not advice. You are responsible for checking anything you act on.

Nothing here limits liability that cannot lawfully be limited. In particular, we do not exclude our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded under English law.

Subject to that, and to the extent the law allows, we are not liable for any of the following, whether direct or indirect:

• loss of revenue, profits, sales, contracts, customers or business opportunity;
• loss of goodwill or damage to reputation;
• loss of anticipated savings or wasted expenditure;
• business interruption;
• loss or corruption of data;
• the cost of obtaining replacement goods or services;
• any indirect or consequential loss of any kind.

We are also not liable for a decision you or anyone else took in reliance on something an AI assistant generated, or for the acts, omissions or outages of the third parties described in section 3.

The cap

If you pay for Holp, our total aggregate liability is capped, and that cap is set out in the subscriber terms. It applies across those terms, these terms and the data processing agreement taken together, rather than separately to each.

If you do not pay for Holp, our total aggregate liability to you is limited to £100.

These limits apply however the claim arises, whether in contract, in tort including negligence, for breach of statutory duty or otherwise, and they reflect what you pay us.

Each of us may come across non-public information belonging to the other: pricing put to you privately, unreleased features, your business plans, how something is built. Neither of us will share it with anyone else, or use it for anything other than doing what these terms describe, and each of us will look after it at least as carefully as we look after our own.

That does not apply to information which is already public without either of us being at fault, which the receiving side already knew or worked out independently, or which the law or a court requires to be disclosed. Where disclosure is compelled and we are allowed to say so, we will tell you before it happens.

If you are a paying customer, the fuller confidentiality section in the subscriber terms applies as well, and it goes further.

Feedback

Tell us what is wrong with Holp and what it should do next, because we want that. If you send us an idea, suggestion or bug report, we can use it freely to improve the product, with no obligation to you and no payment for it. We will not name you as the source without asking first.

Personal data is not covered by this section. It is covered by section 9 and the privacy policy.

Our stuff

Holp, the software, the brand and everything on this website belong to Holp Ltd or our licensors. Using the service does not transfer any of that to you. You may not copy, resell or redistribute it without our written permission.

Your stuff

Content you upload or connect stays yours. You retain whatever rights you have in it, and you give us permission to host, process and display it only so far as we need to in order to run the service for you. That permission ends when the content does. We do not claim ownership, we do not sell it, and we do not train AI models on it, neither our own nor the providers’. If you are a customer, the licence is set out in full in the subscriber terms.

You are responsible for making sure everything you upload, submit, connect, link to, instruct Holp to crawl, import or otherwise make available is yours to use, does not infringe anyone else’s rights, and does not contain personal data you have no lawful basis to hold. That applies to any website you point an assistant at, not only to files you upload.

Our software, prompts, workflows, retrieval systems, model configuration, templates and analytics methodology remain ours. As between you and us, you get whatever rights we may have in the output your assistant generates for you, though generated output is not unique and we do not warrant that similar output will not be produced for someone else.

Who is responsible for conversations

For conversations between your assistant and your website visitors, you are the data controller and Holp is your processor. You decide what happens to those conversations, you handle requests from your visitors, and you need to mention the chat in your own privacy notice. We act on your instructions and help you find and delete things. Where we act as your processor, our obligations under Article 28 UK GDPR apply, and the data processing agreement forms part of these terms.

If you are a visitor rather than a customer, the business whose website you were on is the controller, not us (see the section for you).

Everything else

What we collect, why, how long we keep it, who we share it with and how we protect it is set out in the privacy policy. Cookies are in the cookie policy. Deletion on account closure is in section 5.

Changes to these terms

We may update these terms. The date below tells you when they last changed. If a change materially affects customers, we will email account holders rather than rely on anyone noticing.

Governing law and disputes

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer rather than a business, this does not deprive you of the protection of the law where you live. If something has gone wrong, email [email protected] first, since most things are quicker to fix that way.

Things outside our control

Neither of us is in breach for a delay or failure caused by something genuinely outside our control: an outage at a supplier, a network failure, industrial action, a natural event. We will tell you what is happening and get back to normal as soon as we can.

Naming you as a customer

We will not use your name or logo as a customer reference, in a case study or anywhere else, without asking you first.

General

• These terms, the subscriber terms and data processing agreement if you are a customer, and any order form we have both signed, are the whole agreement between us, ranking in the order set out at the top of this page.
• If any part of these terms is found unenforceable, the rest still applies.
• If we do not enforce something straight away, we have not given up the right to enforce it later.
• You may not transfer your rights under these terms without our agreement. We may transfer ours if the business is sold, and you would be told.
• Nobody other than you and us has rights under these terms.
• Non-reliance. In agreeing to these terms you confirm you have not relied on any statement, promise or representation that is not set out in them. Our marketing pages, demonstrations and blog posts are not contractual promises. This does not limit liability for fraud or fraudulent misrepresentation.
• No partnership or agency. Nothing here makes either of us the other’s partner, agent or employee, and neither of us can bind the other.
• Notices to you go to the email address on your account. Notices to us go to [email protected].

Contact

Last updated: 24 August 2026.

Related

• Subscriber terms: if you pay for Holp
• Privacy policy
• Data processing agreement
• Cookie policy