Simple pricing,
whatever your size.

Every plan runs the same Holp AI agent. Bigger plans give you more conversations, agents, team members and knowledge. Pick the size that fits, and change it whenever you need to.

Not sure which plan?
Two months free

  • Starter

    For sole traders and single-site independents

    £21€30$30 /month

    £250€350$350 billed yearly. Save £50€70$70.

    £25€35$35 /month

    Billed monthly.

    A conversation is one chat between a customer and Holp, however many questions they ask in it.A conversation is one chat between a customer and Holp, however many questions they ask in it. This is the plan price divided by the conversations included.
    • An agent is a version of Holp with its own name, tone and instructions, and its own knowledge.
    • Every agent gets its own Holp Link and QR code. Share the link on your social media channels and in emails, and print the QR code on posters, menus, packaging or signage.
    • People who can log in to read conversations and manage what Holp knows.
    • What Holp learns from. One web page or one page of a PDF counts as a page, so a 40-page manual is 40 pages.
    • Holp answers in English on Starter. Grow and above answer in 50+ languages.
    • A dashboard of question volumes, popular topics and trends.
    • Setup guides to work through at your own pace. You can still email us any time.

    Start your free trial on Starter, billed annually

  • Most popular

    Grow

    For growing businesses with steady enquiries

    £46€55$63 /month

    £550€650$750 billed yearly. Save £110€130$150.

    £55€65$75 /month

    Billed monthly.

    A conversation is one chat between a customer and Holp, however many questions they ask in it.A conversation is one chat between a customer and Holp, however many questions they ask in it. This is the plan price divided by the conversations included.
    • An agent is a version of Holp with its own name, tone and instructions. Each agent can have its own knowledge and rules.
    • Every agent gets its own Holp Link and QR code. Share the link on your social media channels and in emails, and print the QR code on posters, menus, packaging or signage.
    • People who can log in to read conversations and manage what Holp knows.
    • What Holp learns from. One web page or one page of a PDF counts as a page, so a 40-page manual is 40 pages.
    • Holp replies in whichever language your customer writes in.
    • The dashboard, plus a daily email summary and a list of the questions Holp couldn’t answer well.
    • Email us any time and a person comes back to you in UK hours.

    Also includes

    • Add your logo and brand colours and write your own tone notes, so Holp looks and sounds like your business.

    Start your free trial on Grow, billed annually

  • Core

    For established SMEs

    £80€96$105 /month

    £950€1,150$1,250 billed yearly. Save £190€230$250.

    £95€115$125 /month

    Billed monthly.

    A conversation is one chat between a customer and Holp, however many questions they ask in it.A conversation is one chat between a customer and Holp, however many questions they ask in it. This is the plan price divided by the conversations included.
    • An agent is a version of Holp with its own name, tone and instructions. Each agent can have its own knowledge and rules.
    • Every agent gets its own Holp Link and QR code. Share the link on your social media channels and in emails, and print the QR code on posters, menus, packaging or signage.
    • People who can log in to read conversations and manage what Holp knows.
    • What Holp learns from. One web page or one page of a PDF counts as a page, so a 40-page manual is 40 pages.
    • Holp replies in whichever language your customer writes in.
    • Everything in Standard, plus AI summaries of your conversations and CSV export.
    • Your emails go to the front of the queue.

    Also includes

    • Add your logo and brand colours and write your own tone notes, so Holp looks and sounds like your business.
    • Your team can step into a conversation and reply to the customer themselves.

    Start your free trial on Core, billed annually

  • Scale

    For busy, seasonal and multi-audience businesses

    £163€188$205 /month

    £1,950€2,250$2,450 billed yearly. Save £390€450$490.

    £195€225$245 /month

    Billed monthly.

    A conversation is one chat between a customer and Holp, however many questions they ask in it.A conversation is one chat between a customer and Holp, however many questions they ask in it. This is the plan price divided by the conversations included.
    • An agent is a version of Holp with its own name, tone and instructions. Each agent can have its own knowledge and rules.
    • Every agent gets its own Holp Link and QR code. Share the link on your social media channels and in emails, and print the QR code on posters, menus, packaging or signage.
    • People who can log in to read conversations and manage what Holp knows.
    • What Holp learns from. One web page or one page of a PDF counts as a page, so a 40-page manual is 40 pages.
    • Holp replies in whichever language your customer writes in.
    • Everything in Advanced, plus scheduled reports.
    • Your emails go to the front of the queue, and we set your first agent up with you on a call.

    Also includes

    • Add your logo and brand colours and write your own tone notes, so Holp looks and sounds like your business.
    • Your team can step into a conversation and reply to the customer themselves.
    • The “Powered by Holp” badge is taken off.
    • We set your first agent up with you and check the knowledge is right.

    Start your free trial on Scale, billed annually

Enterprise from £995/month

Higher volumes, unlimited agents, full white-label and hands-on onboarding.

Talk to us

You'll need a card to start your 30-day trial, though nothing is charged today and your chosen plan only starts once the trial ends. Cancel anytime, with no notice period.

Compare every feature

Not sure which plan?

Find the best plan for your business.

Tell us a bit about your business and we’ll point you at the right size. It takes about a minute, and you can change plan whenever you need to.

What do you need Holp to do?

Pick as many as you like.

A rough guess is fine. Include the emails, calls and messages you answer now.

How many pages will Holp learn from?

Add up the pages on your website and the pages in any documents you’ll upload.

How many agents will you need?

One agent is enough for most businesses. Add more for separate brands, sites or audiences, or to handle separate tasks, types of question or sales. Each one has its own name, tone and QR code.

How many people need a login?

Anyone on your team who’ll read conversations or update what Holp knows.

Compare features

Compare the plans.

What changes from one plan to the next.

Two months free
Plan to show
Holp plans compared feature by feature
All prices ex VAT Starter £21€30$30 /month £25€35$35 /month £250€350$350 billed yearly Billed monthly Start free trial on Starter Grow Most popular £46€55$63 /month £55€65$75 /month £550€650$750 billed yearly Billed monthly Start free trial on Grow Core £80€96$105 /month £95€115$125 /month £950€1,150$1,250 billed yearly Billed monthly Start free trial on Core Scale £163€188$205 /month £195€225$245 /month £1,950€2,250$2,450 billed yearly Billed monthly Start free trial on Scale Enterprise from £995 /month Sized with you Talk to us
Usage
Conversations a month 150 500 1,000 2,500 10,000More by agreement
AgentsAn agent is a version of Holp with its own name, tone and instructions. Each agent can have its own knowledge, and its own rules on Grow and above. 1 2 3 5 Unlimited
Team membersPeople who can log in to read conversations and manage knowledge. 1 3 10 Unlimited UnlimitedWith roles and SSO
KnowledgeA web page or a page of a PDF counts as one page. A 40-page manual is 40 pages. 100 pages 500 pages 2,000 pages 10,000 pages UnlimitedPlus custom sources
Knowledge refreshHow often Holp re-reads your website, so answers keep up when your pages change. Re-checks are free and never count towards your pages. Weekly Daily Daily Daily Daily and on demand
Your agent
LanguagesHolp replies in whichever language your customer writes in. English 50+ 50+ 50+ 50+
Your logo and coloursMake Holp look like part of your business. Not included Included Included Included Included
Tone notes and custom toneWrite your own notes on how Holp should sound. Every plan has tone presets and a choice of shorter, standard or longer answers. Not included Included Included Included Included
Your own rulesUp to 20 rules for how Holp answers, such as what to say when a visitor asks about a particular topic. Not included Included Included Included Included
Leads and handoff
Human handoffWhen Holp can’t answer, it takes your customer’s details and passes them to you. Email alert Email alert Routing rules Routing rules Routing to teams
Email alerts for knowledge gapsAn email when Holp is asked something it couldn’t answer well, so you know what to add. Not included Included Included Included Included
Live chatYour team can step into a conversation and reply themselves. New Not included Not included Included Included Included
Private notes on conversationsNotes your team can leave on a conversation. Customers never see them. Not included Not included Included Included Included
Insights
InsightsWhat your customers ask, how Holp answered and what to add next. BasicDashboard StandardAdds daily email and knowledge gaps AdvancedAdds AI conversation summaries and CSV export FullAdds scheduled reports FullPlus custom reporting
Integrations
WordPress Included Included Included Included Included
HubSpotSend the leads Holp captures straight into HubSpot. Not included Included Included Included Included
DigiTickets Not included Included Included Included Included
Zapier and webhooks Not included Not included Coming soon Coming soon Coming soon
Custom integrations Not included Not included Not included Not included Included
Branding
Branding “Powered by Holp” “Powered by Holp” “Powered by Holp” Removed White-label, own domain
Remove branding add-on £15€20$20 a month £15€20$20 a month £15€20$20 a month Included Included
Support and billing
Support Self-serveSetup guides, plus email EmailReplies in UK hours PriorityFront of the queue PriorityPlus an onboarding call Named contactHands-on onboarding and an SLA
Free trial 30 days 30 days 30 days 30 days Demo and pilot
When you reach your limit One-click upgrade, same day One-click upgrade, same day One-click upgrade, same day One-click upgrade, same day Talk to us

On every plan

These come with Starter, Grow, Core, Scale and Enterprise.

See every feature

Your agent

  • The AI is the same on every plan. A Starter agent answers as well as an Enterprise one.
  • Holp knows which page your customer is on and answers about that product, event or page.
  • Events, products and comparisons shown as cards, with pictures from your pages and old prices struck through.
  • Suggestions as visitors type
  • Suggested questions and quick links
  • Pick a tone, and choose shorter, standard or longer answers.
  • Ready-made limits on what Holp will talk about. Switch them on or off for each agent.
  • Run your agent on OpenAI or Anthropic Claude.
  • Operating hours
  • Visitors pick up where they left off, with no login and no cookies.
  • Full-screen mode
  • Accessible to WCAG 2.1 AA

Leads

  • Choose when Holp asks for contact details: never, before the first message, after a set number of messages, when it can’t answer, or when the visitor asks for a person.
  • Leads inbox
  • Email alerts for new leads

Knowledge

  • Holp reads your sitemap and llms.txt. A whole-site crawl takes in up to 1,000 pages at a time and stops at your plan’s page limit.
  • Upload documents and write your own Q&As
  • Live website search
  • Your knowledge published as readable pages inside the widget.

Ways to add Holp

  • Chat widget
  • Search bar
  • Inline embed for a page, FAQ or help centre
  • Share the link on your social media channels and in emails, and print the QR code on posters, menus, packaging or signage.

Trying it out

  • Chats you start from the preview are marked Test. They never email your team and never count as conversations.
  • Cancel anytime, with no notice period

Pricing FAQs

Questions about pricing?

The things people ask before they pick a plan.

Something's not here, ask Holp.

Talk to us
Do I need a card to start?

Yes. Stripe securely collects your card details when you start the 30-day trial, but nothing is charged that day, and your chosen plan only starts after 30 days unless you cancel first.

What happens if I reach my conversation limit?

We’ll let you know when you reach 85% of your allowance. At 100% you can move up a plan in one click, and the bigger allowance starts the same day. Upgrades take effect straight away; downgrades take effect at your next renewal.

Do test chats count towards my conversations?

No. Chats you start from the preview are marked Test. They never email your team and never use your allowance.

Is there a contract or a notice period?

There’s no minimum term or notice period. You can cancel whenever you like.

How does annual billing work?

Annual plans give you two months free, so you pay for ten months and get twelve. The switch above the plans shows both prices.

Are the prices shown with VAT?

No, every monthly and annual price on this page is ex VAT.

What is an agent, and can I run more than one?

An agent is a version of Holp with its own name, tone and instructions, plus its own Holp Link and QR code. Each agent can have its own knowledge, and its own rules on Grow and above. Starter includes one, Grow two, Core three and Scale five.

What counts as a page of knowledge?

One web page or one page of a PDF. A 40-page manual counts as 40 pages. Starter holds 100 pages, Grow 500, Core 2,000 and Scale 10,000.

Which languages does Holp handle?

Starter answers in English. Grow and above answer in 50+ languages, and Holp replies in whichever language your customer writes in.

Can my team take over a conversation?

Yes. Every plan passes the customer’s details to you by email when Holp hands over. On Core and above your team can also step into the chat and reply live.

Can I remove the “Powered by Holp” badge?

Yes. It’s £15€20$20 a month on Starter, Grow and Core, and it’s already removed on Scale. Enterprise is fully white-labelled on your own domain.

Which tools does Holp connect to?

WordPress on every plan, and HubSpot and DigiTickets on Grow and above. Zapier is coming soon. See every feature.

What if I need more than 2,500 conversations a month?

That’s what Enterprise is for, with conversations at negotiated volumes, unlimited agents, custom integrations, custom functionality, full white-labelling, dedicated hosting, dedicated support and hands-on onboarding. Talk to us and we’ll size it with you.

Comparing options

Working out what this should cost you

Fair enough if you're shopping around. These go through the other options honestly, with prices checked against each provider's own pricing page and dated.

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